Logo designed and used as the inspiration for a cohesive brand language that flows through all the marketing material and signage.
iCAN is Israel's leader in medical cannabis innovation. Their brand language stemmed from the need for a simple and clean font and a very specific color pallete.
These elements were then used to guide the design process for its portfolio of company and product logos and other collateral. The language always stays true to the core elements of color and fonts whilst being creative and imaginitive with its execution.